COMPASS 2021
LARGE-SCALE CUSTOM CHARITY PUZZLE HUNT FOR GOOD SHEPHERD SERVICES
THE CHALLENGE \\\
Raise over a million dollars for charity by designing the first post-pandemic edition of New York’s most legendary and competitive puzzle hunt: Compass (formerally known as “Midnight Madness”).
OUR APPROACH \\\
It was important that our work integrate seamlessly with the long-standing tradition and culture first created through the Midnight Madness puzzle hunt in 2001. Working side by side with members of Good Shepherd Services’ board of directors, our team drew on our experience creating The Great Gotham Challenge, an immersive puzzle hunt, and developed a 14-hour adventure for Compass 2021. In it, we debuted never-before-seen technology, secured exclusive access to landmark NYC institutions, and presented some of the genre's most challenging and mind-bending puzzles.
Our Broadway-themed murder mystery plot put participants at the center of an unfolding drama that had them racing around the Great White Way, finishing unexpectedly on a real Broadway theater stage where the only way out was to perform. The fundraiser was covered in the New York Post and raised over one million dollars for Good Shepherd Services. Gotham Immersive Laboratories is now an ongoing design partner for future Compass hunts, and we are currently planning Compass 2023.
